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February 5, 2023
Posted in Blog, News, SEO

Having Backlinks is important because they tell Google that your material is valuable enough for another source to link to it inside their own website, backlinks are crucial for SEO. Search engines assume that a website has valuable material that is worth ranking highly in the SERPs as it acquires more backlinks. 

What is a Backlink?

Backlinks also referred to as “inbound” or “incoming” links, are made when one website links to another. For instance, if a website dedicated to “Travel”, connects to a blog post comparing “The best places to stay”, the “Travel” website is given a thumbs-up or backlink to the “Best places to stay” website. 

How Do You Earn Backlinks?

Developing backlinks is a crucial part of an off-site SEO strategy. In actuality, the most important off-site ranking component is backlinks. There are three main strategies to acquire backlinks. 

1: Links You Create Yourself

When a site administrator manually inserts a backlink into a forum, blog comment, or online directory like Northern Ireland Online, they are creating self-created links. Be cautious since while self-created links could seem like the simplest approach to get backlinks, many of the techniques lean toward “black hat SEO,” or practices that have a bad reputation with search engines. “No follow” tags are frequently used to identify these links. 

2: Link Earning

Through link-earning activities, manual links can be obtained. The backlink would be manually inserted if the website for “Travel” contacted the website for “Places to stay” and asked for a link. Another clever way to get a manual link is to have a guest blog for a relevant website. Make sure the material contains a link to your website. 

3: Natural Links

Natural links are those that are provided without the website owner taking any activity. For instance, if the website for “Travel” played no part in acquiring the link, the scenario above with “Places to stay” would include a natural link. The creation of high-quality material on a regular basis is one of the best techniques to naturally acquire natural links.

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