Should I Use My Business Social Media Personally?

March 6, 2023
March 6, 2023 Jason Hartley

For WebPageNI, social media is more than just a marketing tool. As digital marketers, we understand the importance of using social media on a personal level to achieve success. Many businesses make the mistake of approaching social media like traditional marketing, which can cause them to miss the mark when it comes to connecting with their audience.

Using social media on a personal basis is key to understanding the user’s viewpoint and creating content that resonates with them. At WebPageNI, we encourage anyone who runs a business channel on social media to engage with your following on a personal level. By making yourself more human and relatable to your audience, you can build a better relationship with your customer base.

Social media apps offer personalized algorithms that allow businesses to see how their audience interacts with competitors and other businesses in different industries. By embracing social media as an average daily user would, businesses can pick up on the hard-to-describe “it” factor that makes successful social media marketing stand out. This can lead to finding success on social media and ultimately drive growth and revenue for the business.

At WebPageNI, we understand that social media is more than just a marketing tool. It’s a way to connect with customers and understand their needs, wants, and preferences. Let us help you develop a social media strategy that connects with your audience on a personal level and drives your business forward. Contact us today to learn more about our services and how we can help your business succeed online.


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