When it comes to content planning for Northern Ireland businesses in 2023, video should be at the forefront of their strategy. With every social media platform having video capabilities, it is important to take advantage of this trend. TikTok is quickly becoming the most popular app, and with its recent update to allow videos up to 10 minutes long, it is clear that long-form video content is gaining traction.
Short-form content like Reels on Instagram and Facebook has been a hit this year, with brands earning nearly 40% more engagement using Reels than other types of posts. However, there is a possibility that people may start growing fatigued with short videos and look for longer content. If it makes sense for a business to use long-form video as a marketing strategy, then they may want to consider producing content of this nature.
Video content, whether short or long-form, consistently outperforms static ads. Organic video content is also more effective, as it gains more traction and engagement with users. As long as algorithms continue to prioritize video content, it will remain the most popular and effective marketing strategy for businesses in Northern Ireland in 2023.
Partner with Us for Your Video Content Strategy in 2023
For Northern Ireland businesses looking to boost their online presence in 2023, we are the perfect partner to help achieve success. With our knowledge of digital marketing and social media strategies, we can help businesses create compelling video content that resonates with their audience and achieves their marketing goals.
Our team will work closely with you to understand your unique business needs and develop a custom strategy that aligns with your goals. Whether you are looking to increase engagement, boost sales, or raise brand awareness, we have the expertise to help you achieve your objectives.
Don’t miss out on the video content trend in 2023. Partner with WebPageNI and take your social media strategy to the next level. Contact us today to learn more about our services and how we can help your business succeed online.